Sports Heaven: The Birth of ESPN

Coming Soon!

Now Live: Purchase the Audiobook on Amazon

Before the highlights. Before the empires. Before ESPN became synonymous with sports itself—there was one wild idea and the man crazy enough to chase it.

Sports Heaven is the unfiltered, insider account of how a 24/7 sports network went from a napkin dream to a cultural institution. Drawing from his personal diary kept during the pivotal years of 1978–79, founder Bill Rasmussen takes you inside every high-stakes decision, crushing setback, and unlikely breakthrough that brought ESPN to life.

Part entrepreneurial playbook, part human drama—this is a story about what it actually takes to build something that changes the world.